Captivate. Engage. Optimize.
How many of you spend hours on end perusing Pinterest? Our team sure does!
What if I told you that these hours could be put to use in promoting your business? Whether you are a graphic designer, hair stylist, home stager, or other creative company; you have the opportunity to reach out through Pinterest as a platform.
When you post one of your own images on a Pinterest account you are destined to gain following. If people are searching for a keyword that is in your caption, then your post will show up. The best part about this is, when you upload an original post, one that is your own content, there is the option to link it back to a website or social media page. That way, when a “Pinner” clicks on your image it will lead them to your material.
As a whole, our studio has completely changed our approach to Pinterest with good results. We deleted everything and started from scratch, uploading content that would be commonly searched for. (I.e. quotes, headshots, team photos), and after looking at the analytics this new method of advertisement is working. We are having more clicks and links to our website, using Pinterest as a source, than ever before!
Like we mentioned in our last blog post, you want to keep the captions classic. The more trendy, or common, the wording is the more likely your post is to be seen. People search for generalized topics so when using hashtags or captions keep it basic and your post will be a hit!
Happy Pinning, Goalgetters!
On a scale from ‘is that a pound sign’, to #I’vegotthis, how ready are you to utilize social media to market your brand?
We live in a digital age, one that can be tricky to keep up with. However, once you are able to crack the algorithm, instagramming becomes a piece of cake.
Hashtags are the way that you can grow your following on Instagram. How it works is when you use hashtags in a caption, you are essentially placing your images in a folder. So when someone is looking up this “folder” it will lead to your image, which in turn will lead back to your page, then to your website, so on so forth.
Another helpful tip about hashtags is to keep it basic. Although custom hashtags are a great addition, they shouldn’t be the basis of your post. Things such as #girlboss or #business attract millions of people (no exaggeration), who will see YOUR post. It is suggested to use no more than thirty hashtags per post- plenty of room for your customs and the more popular ones as well.
Last, but not least, our very favorite shortcut. If you have an iphone you can bypass typing all your hashtags with this easy trick. Go to your settings, then general, from there you will scroll down until you see keyboard, then you’ll press text replacement, and copy in your list of hashtags! Now once you enter the word you replaced them with, all the hashtags will show up!
Happy ‘gramming Goalgetters!
A blog post about blogging? I think yes!
One of the biggest trends for advertisement in this digital world is blogging. People of all ages dig the idea of short posts with helpful information, it's a win-win situation. On the branding side of blogging there are major benefits as well. When you write a short article on the happenings in your business, a cheat sheet with tips and tricks, or even a blog post about the company’s newest staff member; followers feel connected to your business.
When your following, or clientele, feel that they are familiar and connected to your business the clicks and likes are sure to follow. When a more human element is added to the face of a business, in this case a blog, it adds a relatable aspect that draws audiences in. Not only do blogs bring in a larger audience, posts can be lead generating as well.
Blog posts are a form of enlightenment that always links back to your brand, whether it’s your website or your social media. Once you have a captive audience hooked on the “what’s next” of your company, it will lead to them clicking on different tabs of your site looking for more information on all of the exciting things happening. Which leads to interaction with your services, packages, products etc.
However, when writing posts, there is a sort of code that you have to follow. Your information needs to be clear, concise, and most of all, compelling. Short paragraphs and short sentences are the key to keeping audiences engaged and actively comprehending what you are saying. Although you will look incredibly eloquent with extensive vocabulary used, no one will pleasure read something they have to work to understand. Lastly, make it fun! Provide information that is useful but keep it energetic and captavitating!
Happy Blogging, you Goalgetters! Stay tuned for our next post!